Rimmel Cosmetics Shelf Display

The image shows a shelf display unit for Rimmel, that I developed to be used in the Sokos Department stores in Finland. It had a powder-coated, folded sheet steel base with extrusions, vacuum formings and heat bent PETG lenses used to hold the Rimmel products and graphics.

While working at Artform on the Coty account my main remit was component design for Rimmel point of sale units. The stands were designed to minimise the component variation made necessary by the displaying of different product ranges. My experience at Artform was strengthened by the design office being adjacent to the manufacturing floor, allowing close collaboration with manufacturing teams and technicians.

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