Azul Handling

The Values & Behaviours Guide  translated internal cultural documentation into an accessible, easy-to-follow guide.

Role | Communications Designer & Project Manager
Project | Brand & Operational Style Guide System
Skills | Systems thinking, Communications design, Information hierarchy

For Azul Handling, I worked across a series of focused design projects aimed at strengthening the consistent application of an existing corporate brand across multiple platforms and touchpoints.

This work centred on maintaining and extending Azul Handling’s established visual identity, ensuring it was applied clearly, uniformly, and in line with the company’s corporate philosophy. I updated and refined both print and digital style guides, translating brand principles into practical, easy-to-use standards.

Beyond visual identity, the project expanded the brand into internal culture and everyday practice, including values and behaviours, dress codes, and corporate presentation. This helped ensure that the brand was not only seen, but lived by the organisation.

Overall, this supports Azul Handling in presenting a coherent, professional, and recognisable brand across internal and external communications, reinforcing trust, clarity, and corporate alignment at every level.

Captions for deliverables

Brand Style Guide “Structured existing brand rules into a clear, visual reference for consistent use across the organisation.”
Values & Behaviours Guide “Translated internal cultural documentation into an accessible, easy-to-follow guide.”
Uniform & Dress Code Guide “Turned operational dress code policies into a visual standard for staff presentation.”
Communication Templates “Organised existing document types into consistent, branded templates for everyday use.”
Environmental & System Branding “Documented how brand elements should appear across devices, systems, and workplace environments.”